If you run a business that ships its products, you probably rely on some kind of packaging to keep your products safe as they make their way to your customers. But if you’re looking to be more environmentally responsible, the materials you use in your packaging are an important consideration, and they can make a big difference in the eco-friendliness of your business as well as the price point of your product. If you are looking for a supplier of eco-friendly packaging, visit http://www.awesomepack.com.au/.
Here are ten compelling reasons why you should invest in eco-friendly packaging for your business.
It’s good for business
The first reason why you should use eco-friendly packaging is that it’s good for business. With so many consumers concerned with their carbon footprint, choosing eco-friendly packaging shows them that your company shares those same concerns.
Some consumers may even be willing to pay a premium price for products that are packaged in more environmentally friendly ways. That will give you extra revenue and profit, which can then be used elsewhere in your business.
Protect your brand image
The more consumers know about your business and care about it, the less likely they are to buy from a competitor. And protecting your brand image requires you to take an eco-friendly approach by using eco-friendly packaging.
As people become increasingly conscious of how their purchases affect their environment, customers are looking at brands that do well on an ethical level; which is where using environmentally friendly packaging comes in. Make a name for yourself as an eco-friendly company today!
Save money in the long run
Aside from being better for our environment, eco-friendly packaging helps reduce costs. Companies that use recyclable or reusable materials are saving money in all sorts of ways, from cutting back on transportation expenses to reducing storage and disposal fees. Another bonus is that using eco-friendly packaging can help you differentiate your company as more conscious about its impact.
Nowadays there’s a whole segment of consumers who want environmentally sound companies and they’re willing to pay a premium for them. For example, people are willing to spend significantly more money when they know they can recycle their purchase than if they don’t have that option.
Attract your target audience
If you’re just starting, you’ll need to reach potential customers and let them know about your products. If your packaging is eco-friendly and green, that could give you an advantage with consumers looking for a less wasteful product.
You should also mention how the waste reduction is good for business and that it can save you money by eliminating costs like extra fuel used to transport heavy boxes or extra storage space needed for excess materials.
You’ll also want to consider how these benefits can make a positive impact on your community. Finally, because eco-friendly packaging is more appealing than conventional options, don’t be afraid of playing up these aesthetics in your marketing materials and website images if they fit with your brand’s look.
Enhance corporate social responsibility
Going green is an effective way to enhance your reputation in your local community and gain a competitive edge. More and more customers are valuing companies that offer eco-friendly packaging solutions and those with environmentally friendly business practices.
If you currently use traditional packing materials, consider switching to eco-friendly alternatives that are not only sustainable but also take into account consumers’ growing concerns about wastefulness. Look at every aspect of your packaging process from production through disposal, focusing on areas where you can cut down on waste and improve sustainability.
Also look at how you can reduce environmental impacts outside of the packaging, like energy consumption. By implementing changes across all aspects of your supply chain packaging included you can ensure a stronger bottom line while continuing to build positive relationships with customers who value corporate responsibility.
Create new revenue streams
Besides being an eco-friendly alternative, sustainable packaging provides many other benefits that can help you grow your business. Investing in sustainable packaging doesn’t mean giving up on growth.
By creating new revenue streams using sustainable packaging, you’re opening opportunities within your business and industry. Sustainable packaging means a better bottom line and that translates into opportunities to add new products and expand into new markets.
Stay ahead of competitors
More and more, businesses are noticing a demand for eco-friendly packaging. Offering an option that supports green initiatives is sure to impress customers looking for new ways to be sustainable. Plus, it’s an important way of differentiating your product from others in its category.
A premium package isn’t just a luxury it’s another way of telling consumers you’re offering something unique and worth paying more money for. Let’s face it with so many competitors on store shelves, making a product stand out is essential if you want it to catch the eyes and open wallets. Being environmentally friendly will give your business extra attention in a good way, with no drawbacks or negative side effects.
Gain a competitive advantage
More consumers are looking at where a company stands on social issues like the environment. When it comes to eco-friendly packaging, not only will you reduce your carbon footprint by choosing a more earth-friendly alternative, but also you’ll gain an edge in customer retention and loyalty.
Today’s consumer is on top of what companies are doing—and they want to buy from brands that support green initiatives. Want some stats? 68% of consumers are willing to pay more for sustainable products; 70% feel their buying decisions have an impact on society, so they look for ways to make socially responsible choices, and 81% of millennials say corporate social responsibility influences their purchasing decisions.
Get noticed by influencers
You don’t need to have a big advertising budget to make an impact. The best companies are tapping into influencer marketing as a cost-effective way of increasing brand awareness, and sales, and growing their social media presence.
It’s a phenomenon that is predicted to keep growing year after year. The beauty of influencer marketing is you only pay once you see results, making it ideal for startups with limited funds.
Did you know that around 30% of all plastic packaging material ends up in landfills every year? And with plastic production predicted to double over the next two decades, it’s time we start cutting down on our use of non-recyclable plastics.
A business looking for a better image should consider investing in eco-friendly packaging alternatives; not only will you be doing your part to reduce your carbon footprint, but customers might perceive your brand as more environmentally responsible and be more inclined to buy from you.
Although eco-friendly materials seem like they’d cost you more, they actually can reduce your total costs over time. Using eco-friendly packaging is just one way you can be a responsible business owner and set yourself up for success in today’s competitive market. In addition, using materials that are better for both people and our planet will help you attract customers who support your values, something extremely important to many consumers today.