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20 Affordable Amazon Gifts That Help to Support Small Businesses

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After the last few years and all of the uncertainty that’s still surrounding the economy, shopping from small businesses can really go a long way. Not only does it help to sustain local economies, it also provides the opportunity to directly invest more in marginalized communities such as Black, woman, or trans founders.

This year, I’ve set a personal goal to be more intentional with all of my gift-giving practices — paying attention to not only how much I’m spending, but also to where exactly my money is going. As we all begin to get our holiday shopping lists ready and prepare to spoil our loved ones, we can make an even bigger impact this holiday season by simply shopping from small businesses — which is now easier than ever thanks to Amazon.

Amazon has (rather conveniently!) curated an entire page of top-rated gifts from small businesses — so by purchasing any of these products, you’ll be giving your loved ones quality items and also making a difference with your dollars. Bonus: they’re all under $100.

We’ve rounded up some of the top Amazon gifts below, with a curated guide that includes everything from a pair of fitness bangles for at-home workouts to a diaper caddy for the new parents you know and more. Regardless of what you’re shopping for, you’re bound to find something that’s totally perfect for anyone on your holiday shopping list. Scroll on to see the best Amazon gifts to shop from small businesses this season.

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— Additional reporting by Shelcy Joseph



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