Your website is the digital storefront for your accounting or bookkeeping business. It is often the first place new clients find out about your services. But your website needs to do more than look nice. If you get the design of your website right, it will help you get leads from clients and, in the end, win new clients.
As a beginner in this field, you must learn these 8 different ways to design an accounting website without too much trouble before you even think of enlisting the services of a web development company in Toronto.
1. Choose the right web platform
Different platforms have their own set of features. The best accounting or bookkeeping platform for your business depends on how you and your clients use your website. However, no matter which platform you choose, it should allow your site to run just as smoothly and efficiently while giving you the ability to edit and update content as well as providing security.
2. Menus that are easy to get around
If you’ve ever gone to a website and are quickly frustrated because you couldn’t find what you wanted, you already know how crucial easy navigation is.
Make sure it’s easy to find your way around your website. Don’t make the structure of your pages too hard to understand. People are used to seeing page names like “About us,” “Services,” “Blog,” and “Contact Us.” Also, ensure that the menu bar can be seen at the top of each page.
3. Mobile responsive
In recent years, more people have used phones to surf the Internet than their computers. Search engines like Google also put mobile versions of sites at the top of their lists, so optimizing for mobile is essential.
A mobile-friendly web design layout is made so that its size changes depending on the user’s device. This makes sure that visitors have the best viewing experience possible. Sites not made for mobile devices tend to look unfinished or like missing parts, making people want to hit the back button.
4. Interesting and helpful content
Most people will leave a website if the content isn’t interesting, so give them interesting and valuable information to keep them there. Tell visitors what they’ll find on your site and how it will help them. Use blogs and videos to show what you know and how good you are at accounting or bookkeeping.
This will help people trust you and see you as an expert in your field, leading to more customers.
5. Eye-catching photos
Use professional brand imagery and photography to make your website seem more real and trustworthy. If you have to use stock photos, stay away from anything that doesn’t fit your brand.
6. Don’t forget CTA
Think of CTAs as signals that tell your visitors what they should do next. Instead of the usual “sign up” button, focus on what you want your audience to do.
Here, you can direct visitors to avail of your bookkeeping services or for your assistance with their Malta company tax rate.
7. Include a list of services
Add a list of the services your accountant offers to their website. Give the people who visit your website a clear list of the services you can offer them. This will make your accountant’s website fully functional and show your potential clients what they can expect from you as a professional.
8. Add a section for FAQs
FAQs or Frequently Asked Questions are also crucial for any accountant’s website. This section usually has all the answers to the most common questions a customer might have about the business.
By just looking at this section, your potential clients can get answers to their most basic questions, saving them a lot of time.
The most important thing about your website is that it meets your clients’ needs, both current and potential. It’s perhaps the first place a prospective client engages with your business and, in some cases, the only place. So it’s critical for your brand to put its best bookkeeping foot forward.