A Cheaper Apple TV May Lastly Launch Later This 12 months

A less expensive Apple TV system that competes with Amazon Hearth TV and Roku might hit the market later this yr, in line with a dependable tipster.

A less expensive Apple TV system that competes with Amazon Hearth TV and Roku might hit the market later this yr. Apple at the moment sells three Apple TV fashions, led by the Apple TV 4K 64GB model that prices $199 within the U.S. The corporate additionally sells a 32GB mannequin of the identical system for $179, whereas the older Apple TV HD comes with a $149 price ticket. Whereas their costs are considerably larger than that of the competitors, Apple TV units additionally include options like HDR10 and Dolby Imaginative and prescient, in addition to entry to providers like Apple TV Plus, Apple Music, and Apple Health Plus.

There are a lot of streaming units out there available in the market, with Amazon and Roku among the many hottest ones. There are many fashions on supply from each of them, and most are considerably cheaper than Apple TV. For instance, Amazon’s 2021 Hearth TV Stick 4K Max is priced at simply $54.99, whereas Roku streaming gamers begin at simply $29.99. Though Apple’s costs have historically been at a premium, the corporate is now apparently getting critical about competing with the mainstream gamers at extra pocket-friendly costs.


Associated: Apple TV 4K (2021) Evaluation: Ought to You Purchase A $179 Streaming Field?

A Tweet on Friday by TF Worldwide Securities analyst and dependable tipster Ming-Chi Kuo claims that Apple is planning to launch a less expensive model of its Apple TV {hardware} quickly. In line with Kuo, the brand new model of the Apple TV that “improves value construction” will probably be launched within the second half of this yr. The Tweet didn’t reveal something extra concerning the upcoming {hardware}, however claimed that the corporate’s technique of “integrating {hardware}, content material, and repair amid the recession will assist shut the hole with its opponents.”

A Cheaper Apple TV Machine

Apple TV 4K 2021 with Siri Remote

It is not instantly clear how the brand new Apple TV system will probably be priced at, however an Apple TV stick that prices round $99 (or decrease) with assist for 4K and AirPlay 2 might give its opponents a run for his or her cash. Apple can be reportedly seeking to restructure its providers enterprise to focus extra on its streaming platforms, and a less expensive Apple TV system would match proper in with that agenda.

In the meantime, Apple has much more on its arms than simply the next-gen Apple TV. The corporate is engaged on its iPhone 14 lineup that is anticipated to be launched later this yr, in addition to a blended actuality headset that reportedly bought delayed till subsequent yr. Apple can be mentioned to be engaged on a brand new MacBook Air with an even bigger display screen to be launched in 2023.

Subsequent: Apple TV 4K Vs. Apple TV HD: Which Apple Streaming Field Is Greatest?

Supply: Ming-Chi Kuo/Twitter

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