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April Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from March 3 to April 3.

MBC’s “How Do You Play?” topped this month’s list with a brand reputation index of 5,572,479, marking a 35.66 percent increase in its score since March. High-ranking phrases in the show’s keyword analysis included “Running Man” and “PD,” while its highest-ranking related terms included “phone call,” “battle,” and “compete.” The program’s positivity-negativity analysis also revealed a score of 83.51 percent positive reactions.

Meanwhile, SBS’s “Running Man” rose to second place in the rankings with a brand reputation index of 5,119,700, marking a 32.60 percent rise in its score since last month.

Finally, MBC’s “Home Alone” (“I Live Alone”) came in third place for April with a brand reputation index of 4,295,873, marking a modest 8.50 percent increase in its score since March.

Check out the top 20 for this month below!

  1. “How Do You Play?”
  2. “Running Man”
  3. “Home Alone” (“I Live Alone”)
  4. Knowing Bros” (“Ask Us Anything”)
  5. Call of the Country 
  6. “My Golden Kids”
  7. Shooting Stars” (“Kick a Goal”)
  8. Radio Star
  9. Immortal Songs
  10. My Little Old Boy
  11. I Am Solo
  12. The King of Mask Singer
  13. 2 Days & 1 Night Season 4
  14. “Tuesday Night Is the Best”
  15. “You Quiz on the Block”
  16. “Hottest Couples”
  17. The Manager
  18. Master in the House
  19. “National Athletes Are National Athletes”
  20. “Same Bed Different Dreams”

Watch full episodes of “How Do You Play?” with English subtitles here…

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…”Running Man” here…

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…and “Home Alone” below!

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