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Avatar 2 Producer Reveals What He Thinks Is Flawed With 3D Films

Avatar 2’s producer Jon Landeau explains why audiences turned away from 3D, detailing how studios rapidly tried to money in on 3D after Avatar hit.

Avatar: The Approach Of Water producer explains what went mistaken with 3D motion pictures and why audiences turned on the format. Whereas 3D has been a facet of flicks for many years, for a lot of the fashionable period of the format was kicked off in 2009 with the discharge of Avatar. Filmed utilizing 3D cameras, Avatar’s use of the expertise transported audiences to Pandora in a manner the format had by no means fairly been used earlier than.

Avatar went on to gross $2.8 billion worldwide and stays the highest-grossing movie of all time, and greater than 70% of that got here from 3D ticket gross sales. Avatar pushed the boundaries of 3D and in 2010, it and a mixed string of 3D releases like Alice in Wonderland and Toy Story 3, helped 3D ticket gross sales hit $1.85 billion. Nonetheless, the format rapidly fell out of favor with audiences, seemingly as a consequence of a string of rapidly and cheaply completed submit conversions that launched to money in on Avatar’s success, like Conflict of the Titans and The Final Airbender. Now, the format is not related to Avatar however as an alternative costly tickets.

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Associated: 2010s Films Discovered The Flawed Classes From Avatar’s Success

In an interview with THR, Avatar: The Approach of Water producer Jon Landeau—who has labored with director James Cameron on Titanic and Avatar—talked about how studios rapidly tried to money in on 3D after Avatar hit. Landeau explains that the distinction between how Avatar used it and different movies was in how Avatar used 3D as a part of the inventive course of. He in contrast the method of 3D to lighting and cinematography, versus a advertising instrument. Landeau stated:

“I believe what occurred is a few individuals obtained misplaced, and there’s a time period the place individuals felt that changing one thing to 3D made it a greater film; 3D doesn’t change the film, 3D exacerbates regardless of the film is. I believe that individuals have been doing it as an afterthought to a course of, versus [using] 3D as a inventive aspect — no totally different than lighting, no totally different than focus, no totally different than digicam motion — {that a} filmmaker must deliver a sensibility of tips on how to use that to reinforce the narrative storytelling.”


Jake Riding Toruk in Avatar 2

The primary main 3D movie launched following Avatar was Alice in Wonderland, which grossed $116 million in its opening weekend. On the time, it was reported that $80 million of that opening weekend was as a consequence of 3D ticket gross sales and by the tip of its run, Alice grossed $1 billion {dollars} worldwide. Nonetheless, only a month later Conflict of the Titans, which was pushed again by one week to be transformed into 3D, obtained harsh opinions from critics and audiences with many saying the rushed 3D work made the movie tough to see. These rushed jobs continued and by 2017, 3D home grosses tumbled 55% from 2010. That very same yr, IMAX famous 3D was not viewers’s most well-liked viewing expertise.


This lower in curiosity in 3D is a problem for Disney, who’s hoping to reignite audiences’ curiosity within the format with Avatar: The Approach of Water. The studio is ready to re-release Avatar in theaters this September, hoping it should assist construct up anticipation for the long-awaited sequel. With the Avatar: The Approach of Water trailer producing 148.6 million viewers within the first 24 hours, there’s good likelihood audiences bear in mind the expertise of seeing Avatar in 3D and can wish to expertise the identical format for Avatar: The Approach of Water this December.

Subsequent: Avatar 2’s Trailer Success Proves James Cameron’s Haters Flawed


Supply: THR

  • Avatar 2 (2022)Launch date: Dec 16, 2022
  • Avatar 3 (2024)Launch date: Dec 20, 2024
  • Avatar 4 (2026)Launch date: Dec 18, 2026
  • Avatar 5 (2028)Launch date: Dec 22, 2028

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