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Ayesha Curry checks all of our boxes when it comes to being a role model. She’s a cooking extraordinaire, author, entrepreneur, and parenting guru who is one-half of one of the most adorable celebrity couples with her NBA player husband, Stephen Curry. Not only does the 33-year-old look good on paper, but it also translates to her passions as well. Her lifestyle brand, Sweet July, focuses on “helping people find joy and gratitude in life’s daily moments” and features a brick-and-mortar store, a product line, a magazine, and even a production company. Now, Curry’s partnered with Amazon to promote teaming up with small businesses for the holidays. It’s an approach that’s close to Curry’s heart and central to Sweet July’s mission, which exclusively sells products from Black-owned companies and Bay Area makers.
“I think the elephant in the room is that everybody wants to shop small but sometimes doesn’t know where to start,” Curry says to POPSUGAR. “Amazon is a really great place to start to get your feet wet in doing it.” Amazon’s small-business gift guide offers thousands of products that range from beauty to electronics to home and more, and it can all be shopped in one easy place. As for what Curry’s shopping? She’s loving the Livity Yoga Mats. “I want to start doing yoga with my kids in the morning before they go to school . . . lofty goals,” she jokes.
Truthfully, nothing is out of reach for someone as determined as Curry, whether it be kids’ yoga before school or starting her very own skin-care line. “My team and I have been working together for the past almost three years to formulate this clean, island-focused skin care, and it’s just delicious. We are going to launch in the early new year, and I cannot wait. It’s a real baby of a business, and I cannot wait for it to be born.” And better yet, it will be available on Amazon.
Beyond sharing her passion for small businesses and love of skin care (she does gua sha on her jaw every day), Curry gave us a glimpse into her favorite must-have products that she can’t live without. From a Slip Silk Pillowcase that’s visibly cleared up her skin to honey that she uses in her favorite recipes, keep reading to check out Curry’s must-have items.