Is not packing simply packaging? You could think that the consumer only cares about the finished product and that the packing is merely a way to get it to them securely.
No, and yes.
In addition to printing personalized Jesus t-shirts, we believe t-shirts are an effective medium for spreading brand messages. However, we believe that much can be said about the priceless cargo within by how they are packed and presented. Listen.
While looking at some stunning and motivational examples along the road, let us examine why packaging is crucial to branding and look at some recommendations for nailing your t-shirt package.
How Important Is Packaging?
Let us define packaging first before continuing. We will define packaging for this article as anything that comes with your product when it is delivered to your consumer.
Yes, the basic goal of packing is to ensure that everything reaches your consumer undamaged, but those days are long gone when packaging was just practical. Businesses have realized that there is a huge potential to provide the receiver with a nice experience throughout the product’s unpacking process.
The fact that children like opening gifts are not a coincidence. That emotion always remains with me in some little manner.
Also, this is not a minor addition. Both businesses and institutions are creating full-time roles and degree programs exclusively for package design. Yes, some of the importance of packaging design is purely logistical, such as food packaging and the need to keep it from spoiling. However, for many business-to-consumer (B2C) brands, the goal of packaging is to take the recipient on a brand journey, with the product serving as the pot of gold at the end of it.
So yes, packaging plays a significant role in communicating your brand. However, you may not have the funds or resources to hire a specialized package designer on your team if you have your own faith based t-shirt business or give out corporate t-shirts at a conference or trade fair.
Pro-Tips for Chrisian T-Shirt Packaging
Fortunately for you, we have some packaging expert suggestions that will not take a lot of time but may add significantly to the value of your brand and product.
Know Your Audience
This idea is worth reiterating at each stage of the brand experience since it relates to every facet of branding and marketing. Think about the experience your audience will like, then go from there. Your unpacking experience will be greatly influenced by the response to this question, including the method used to shape it, etc.
Johnny Cupcakes, a clothing company, accomplishes this possibly better than anybody. In keeping with their claim to be “the World’s First T-Shirt Culinary,” Johnny Cupcakes’ packaging combines punk and bakery aesthetics. It is odd, yet it works.
Consider leveraging your packaging as one of your brand’s most shareable touchpoints on social media (did someone say “unboxing video”?) to generate curiosity.
As we have discussed, packaging presents a chance to carry on your brand’s narrative. Aside from providing your consumer with a pleasant surprise, branded material such as fliers, catalogs, stickers, or coasters allows you to market your Christian clothing business further. Furthermore, it reinforces your brand every time they use this product.
Word of mouth may spread like wildfire when unpacking goes well. People will be more likely to share their experiences, either directly or on social media, if the unwrapping of your t-shirts is interesting, captivating, or just gorgeous.
Many images and videos of consumers unwrapping their mattresses can be seen in the Instagram posts of the mattress company Tuft and Needle is mentioned in. Why? because it is a unique experience. Normally, mattresses do not arrive in boxes or expand as you unroll them, but this one does, and I can personally attest to the fact that it is very awesome.
While creating such an experience with Chrisian t-shirts for women FHL is more difficult, there are still methods to make it memorable and promote sharing.
A few years ago, the minimalist apparel company Ugmonk utilized these wood-rolled containers for their 4th-anniversary box. The package is distinctive, visually pleasing, and begs to be artfully arranged for a photograph.
Do a Lot with a Little
It is simple to get carried away and believes that investing in packaging requires blowing the whole money, but that is not the case.
No doubt, Sevenly’s packaging did not cost much, yet it does its job well. People Matter has a straightforward message that connects with its audience, and stating it loudly only strengthens the narrative of its brand. Additionally, you get points for selecting reusable packaging.Investing in low-cost materials, such as personalized tissue paper from no issue or custom stamps for each of your boxes, will assist you in coming up with an unforgettable packing experience quickly and easily.