Fashion

Little Words Projects Bracelets Launched at Target, and We Want Them All

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If you’re on the pulse of the latest and greatest jewelry finds, you’re surely familiar with Little Words Project, known for its beaded bracelets, each of which are interwoven with an inspirational word or message. Now, after nearly a decade of growth, the brand has officially launched at everyone’s favorite retailer: Target. In other words, if you thought a lot of people were rocking LWP bracelets before, you’re about to see a whole lot more.

For those who are new to the brand or unfamiliar with its backstory, it was founded in 2013 by Adriana Carrig, who, after experiencing bullying for years, wanted to create a community focused on spreading kindness and positivity. And that she certainly did. One thing you might not have realized is that the bracelets are more than just a fashion accessory; they’re a movement.

You see, each bracelet comes with a small gold charm featuring a tracking ID to register on the brand’s website. Once you feel ready to give yours up, you’re meant to give it to a friend, loved one, or someone important to you. Then they, too, register it online and see where it’s been.

Ahead, we’ve rounded up all 15 Little Words Project bracelets that you can shop for yourself or a loved one at Target right now. You can bet we’re adding a few to cart for stocking stuffers, stat.

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