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November Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 12 to November 12.

BTS topped the list for the 54th consecutive month with a brand reputation index of 7,925,988 for November. High-ranking phrases in the group’s keyword analysis included “Jin,” “HYBE,” and “Billboard,” while their highest-ranking related terms included “advertise,” “surpass,” and “record.” BTS’s positivity-negativity analysis also revealed a score of 75.89 percent positive reactions.

Meanwhile, Stray Kids shot to second place on this month’s list after seeing a whopping 109.88 percent increase in their score since October. The group’s total brand reputation index came out to 2,893,592 for November.

SEVENTEEN took third place in the rankings with a brand reputation index of 2,229,913 for the month.

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Finally, EXO and THE BOYZ rounded out the top five for November at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BTS
  2. Stray Kids
  3. SEVENTEEN
  4. EXO
  5. THE BOYZ
  6. INFINITE
  7. OMEGA X
  8. TREASURE
  9. MONSTA X
  10. ATEEZ
  11. BTOB
  12. Highlight
  13. WINNER
  14. TXT
  15. Wanna One
  16. NCT
  17. ENHYPEN
  18. SHINee
  19. BIGBANG
  20. ASTRO
  21. Super Junior
  22. ONEUS
  23. SF9
  24. 2PM
  25. TVXQ
  26. PENTAGON
  27. VIXX
  28. Shinhwa
  29. ONF
  30. Block B

Watch EXO’s D.O. in his hit drama “Bad Prosecutor” with subtitles below!

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