Living

Serena Williams Talks Gift-Giving and DoorDash Collaboration

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

Just when we thought that Serena Williams couldn’t possibly expand anymore on her G.O.A.T. status, the tennis superstar and business mogul debuted an exclusive partnership that proved she’s not only a world-class athlete, but also an ace gift-giver, too. Williams recently teamed up with DoorDash to design an exclusive gift wrap bundle complete with wrapping paper, gift tags, and bows. The limited-edition gift wrap is extra-special in that it features designs inspired by the athlete’s own life, passions, and even gifting obsessions — including everything from a game controller to Williams’ favorite foods (like Moonpies, tacos, and beer — a woman truly after our own hearts!) and even a nod to her pet Yorkie, Chip!

In terms of the design strategy that went into bringing this product to life, Williams explained: “The items I chose to feature were are a few of my very favorite things — and everything is shoppable through DoorDash. I play video games with my daughter, so a controller was a must. The nail polish and mascara are a nod to always keeping things stylish and sophisticated. And who wouldn’t put their own dog on everything if they could?”

The collaboration is a part of DoorDash’s efforts to uplift communities through accessibility, allowing anyone to be a gift-giving champion. The exclusive product partnership is also helping to serve up some major gifting inspiration, with Williams saying that when it comes to finding the perfect present, for her, it’s all about conveying “gratitude” and making the “recipient feel special,” explaining: “It can be something as simple as flowers, or something special that caught my eye and reminds me of them. Taking the time to show someone you were thinking of them no matter how big or small, I think goes a long way.”

While the Serena Williams x DoorDash Wrap Pack Drop is already sold out, DoorDash also put together an exclusive G.O.A.T gift guide with a few highlighted products that are worth shopping this gifting season — all inspired by designs on Williams’ stylish wrapping paper and available to shop through select retailers on DoorDash. Browse through products from the exclusive guide below.

WATCH FULL VIDEO HERE



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button