Fashion

Skim’s Just Dropped Bras, and They’re Already Selling Fast

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Kim Kardashian’s shapewear brand, Skims, is a force to be reckoned with, and the brand’s proving this even further with its newly dropped collection. To celebrate the launch of its bras, the brand debuted a campaign featuring 50 inspiring women of all backgrounds — McDonald’s servers, CEOs, nurses, mechanics, and even celebrities such as Becky G, Brooke Shields, Cassie, Chelsea Handler, Juliette Lewis, and Indya Moore — and its made us excited to shop.

“I’m so honored to be part of the new Skims bra campaign amongst so many incredible people,” Becky G said exclusively to POPSUGAR. “I love that Skims is dedicated to diversity and celebrating our bodies instead of hiding them.”

Showing off its Naked, No Show, Weightless, Fits Everybody, Cotton Jersey, Cotton Logo, and Ultra Fine Mesh bras in the staple neutral shades, the campaign exhibits the epitome of confidence. And while Skims currently offers bralettes, this assortment is made to combine the comfort of a bralette with the shape and support of an underwire bra.

Available in band sizes 32 through 44 and cup sizes A through F, there’s a bra that’s a fit for every bust. From weightless bras that feel like a second skin to silky, no-show mesh styles that look great under clothing, odds are you’ll spot a bra that suits your taste and needs.

WATCH FULL VIDEO HERE

Have a look at the campaign ahead, and shop all of the just-dropped pieces for yourself before they sell out.



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