Pro Wrestling

Triple H Explains What Fans Can Anticipate From WWE NXT Europe 

In August, WWE announced the release of NXT Europe. The new brand, which is set to launch in 2023, aims to include more Pan-European countries. WWE recently held its third-quarter earnings call, during which Chief Content Officer Paul Levesque provided additional insight into the concept behind the shift and also why WWE NXT UK was closed down.

We wanted to replicate what we were doing in the US when we started NXT UK, and we got a good start on it until COVID came along and slowed everything down, forcing us to rethink it. So we got to the point where we were ready to go again, but it’s difficult to rebrand and reboot something while it’s still running, according to Levesque. As a result, we turned it off. As Europe evolves and grows, I believe we will see it mimicking a bit more of what we see in the United States.

The brand, like the US, intends to serve as a feeder system for WWE, trying to recruit athletes from all over Europe & developing them for the main roster. Furthermore, the localised presence allows them to attract players from outside the continent, such as South Africa and India. It is extremely hard for us to find athletes and bring them to the United States to start training. It’s a lengthy process for us.

Crown Jewel 2022

We can get them out of Europe much faster, get them training much faster, and have success in a much shorter period of time. As a result, it becomes a critical hub for us. I believe that once Europe is established, we will begin to consider expanding into other markets. Crown Jewel 2022, the eighth premium live event in the WWE’s contentious deal with the Kingdom of Saudi Arabia, took place on November 5th.

Despite various concerns about the event, all WWE talent returned safely, thereby making the event an overall success for the company. To say the Saudi events were economically secure for WWE would be an understatement. As per Wrestlenomics, the PLEs in Saudi Arabia have generated a total of $400 million for the organisation over the last four years, an incredible amount for only eight shows. Wrestlenomics added that this dwarfs the combined ticket revenue from all 38 WrestleManias, which have produced approx $250 million accounting for inflation since 1985.


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