Purple has become more than just a color for BTS fans today. It’s the symbol of their love for each other and their deep connection made via music. The phrase was first coined by Kim Taehyung, aka V of BTS, back in 2016 during the group’s 3rd Muster—a fan club event.
Just as the lighting engulfed the spectators in purple light, Taehyung said to the crowd, “I purple you,” as the group completed their performance.
The singer claimed that the color purple is a symbol of love.
“Do you know what purple means? Purple is the last color of the rainbow. Purple means I will trust and love you for a long time, “I just made it up,” he said.
“I wish I could see you for a long time just like the meaning of purple,” Taehyung continued. “We will always trust you and go up the stairs with you. You don’t need to help us all the time. You can hold our hands and follow us now. We’ll go up really high. I’ll make it nice.”
Fans have been using the colour purple to show their love and admiration for BTS ever since Taehyung first invented the phrase.
The band has benefited from the purple wave as a result of the group’s passionate followers, who have contributed to its enormous global popularity.
South Korea’s Intellectual Property Office recently threw a roadblock to HYBE’s efforts to trademark the iconic phrase. The patent and trademark office essentially said that HYBE, the parent company of BTS label Big Hit, is not allowed to trademark the phrase that V uttered, even though he is signed to HYBE, because he used it first.
“I purple you” has come to be deeply associated with BTS. It has gotten so popular that McDonald’s, working with the group, placed the term on the side of its BTS Meals, which were sold in purple packaging and became another collector item for fans.